Six PR Pros for Every Journalist: Who Really Owns the News Agenda Now?
Abstract
Media invites. Statements. “Important announcements”. Event highlights. Profile pitches. Some of them are decent. Some look like an internal memo that got pasted straight into an email. Many clearly went to everyone in the media list, whether it is relevant or not.
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Copyright (c) 2026 Jurnal Kewartawanan Malaysian Press Institute
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Semua hak cipta terpelihara. Tiada bahagian daripada terbitan ini boleh diterbitkan semula, disimpan untuk pengeluaran atau ditukarkan ke dalam bentuk atau dengan sebarang alat juga pun, sama ada dengan cara elektronik, gambar serta rakaman dan sebagainya tanpa kebenaran bertulis daripada Ketua Pegawai Eksekutif, Malaysian Press Institute terlebih dahulu.
