Trend dan Hubungan antara Kepuasan Media Sosial dan Penularan Berita Palsu: Suatu Kajian Rintis di Kalangan Pengguna Media Sosial
Kata kunci:
Media sosial, tingkah laku, berita palsu, kemampuan diriAbstrak
Media sosial kini muncul sebagai platform komunikasi dan penyebaran maklumat yang dominan serta menjadi ciri utama kehidupan masyarakat dalam era digital. Selain itu, media sosial turut meningkatkan kebergantungan pengguna terhadap maklumat dan secara langsung mempengaruhi tingkah laku mereka. Medium komunikasi ini sering disalahgunakan oleh segelintir pihak, khususnya bagi tujuan penyebaran maklumat tidak sahih, iaitu berita palsu. Kajian ini dijalankan untuk mengenal pasti dan menilai hubungan antara tahap penggunaan media sosial dengan penyebaran berita palsu, di samping meneliti peranan kemampuan diri sebagai pemboleh ubah perantara yang berpotensi mengurangkan penularan berita palsu dalam kalangan rakyat Malaysia.Kajian ini menggunakan pendekatan kuantitatif melalui kaedah tinjauan dengan edaran borang soal selidik kepada 75 orang responden berusia 18 tahun ke atas yang aktif menggunakan media sosial sebagai medium komunikasi harian. Pengumpulan data dilaksanakan secara dalam talian menggunakan platform Google Form bagi memudahkan capaian dan pengumpulan maklum balas daripada peserta kajian. Kajian ini berlandaskan Teori Kegunaan dan Kepuasan serta Teori Kognitif Sosial sebagai asas konseptual. Kajian ini merupakan kajian rintis bersifat penerokaan, dan dapatan yang diperoleh menyediakan bukti awal empirikal tanpa bertujuan membuat generalisasi terhadap populasi.
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